Lead Vocals Demographics for the 3rd Quarter 2016
Introducing Search
One of our priorities in this quarter was to increase our representation in the index of search engines, as we already now offer over 450 pages of content. One can imagine that this task is a tedious one which demands persistence, patience, and quite some time.
In the contrary we pride ourselves on offering an arsenal of search options to our visitors at Lead Vocals. Per example, have you tried using our search field yet? We have a neat "results while typing" system that not only shows articles and indicates the type of information each article holds, but also lists tags that we use to classify music for the purpose to practice singing and study artists. For users who can't find their desired information right away, the search results can be refined and ordered on the follow up page.
While it's clear that search is usually done to find a very specific content, the tag system offers a tool of inspiration by which our visitors can direct a path of exploration through our contents. The neat thing about our design is, that this path can be set out to explore new music and artists, as well as it can be set out to find material for the repertoire or to improve on the craft of singing. We think it's that clever, that we want the world to know about it.
Embracing the diversity of knowledge.
Who's visiting Lead Vocals?
We're now heading into the third quarter here at Lead Vocals, although we still consider this project to be in beta state. Our song review tool has seen a significant upgrade in functionality as we added tags to be able to select songs by musical key, tonic pitch, and scale. Our contents are growing too, yet we have more topics we'd like to explore and present to our audience over time.
During the third quarter of 2016 we have increased our efforts to make the contents at Lead Vocals more transparent to search engines, and this shows in the statistics although the shift in visitor behaviour just started to become visible. Though it may be too early to conclude, it is our impression that we haven't found our spot in the search mix just yet. Why? Only about 20% of visitors from search consume more than one article accumulating overall search consumption to about 1 and a half pages per session. The other 80% of search traffic didn't stay as long as we would have desired. On the other hand 12.5% of visitors from search are returning visitors which could be an early indicator for brand recognition.
Our overall audience visits at Lead Vocals expanded by over 60% mainly accessing information presented in our articles while few accessed our practice tool. On average visitors spent about 2 and a half minutes, a decline from last quarter that may be based on the increase of one-page visits coming from search. About one third of visitors return to Lead Vocals, and almost 60% of visitors amount from the Americas.
The following metrics are experimental and therefore should be taken with great caution, yet it is worth to mention that we have noticed a rise in female visitors by about 5%, and a strong growth in visitors reported to be in their golden years. Not surprisingly the median age surged by 4 years to 41. We expect that an increased use of our practice tool will compensate for this development in the long run.
More Information and Contact
We hope that the presentation of our visitor metrics was as interesting for some of you as it was for us. You may come over and have a look at the numbers in the advertising section of Lead Vocals at
If Lead Vocals is up your isle and you think that your product or service would make a great fit, then please don't hesitate to reach out.
Andy Strohkirch,
Shores Canada Ltd.
