Lead Vocals Demographics for the 2nd Quarter 2016
The Birth of Lead Vocals
It was on a cold winter day in early January during a sing-along exercise when the idea to Lead Vocals was born. I remember singing songs like The Cure's "Lovesong" and Foals' "Mountain at my Gates" when I observed myself dragging the progress bar of YouTube videos to repeat practice specific sections of the songs.
Time seems to be always against us, so it is only natural that we want to eliminate any waste of it somehow. Well, after some brainstorming and branding I designed and coded Lead Vocals during some ample time in February and March, releasing it to the public on March 30, 2016 as beta version. Knowing that writing great contents and establishing an audience is not done in a day, it was the only option to get that new practice tool into hands early!
It is because of the Lead Vocals Project, that I finally found some time to study music again, after years of absence. Ever since then, I am using the weekends to publish some of the results of my recent music studies here on the page, or to expand the practice catalogue for our visitors. Oh, and singing some of the songs available for practice here is also on schedule of course.
The articles on Lead Vocals to my surprise have triggered very positive feedback from different types of audiences. We have build a small but growing user base so far, and decided to publish our first official quarterly report containing a few demographics of our visitors for anybody interested in the subject. We have the desire to place such advertising, that is specific, informative, non-distractive, and related to the contents on some of the informative pages at Lead Vocals down the road.
Who is that visitor, and where is he going?
Who's visiting Lead Vocals?
It's interesting to glance on statistics once in a while, because it will give some information if a project is on the right track. Per example the knowledge of how long visitors in average stay on a website speaks volumes in my opinion, especially if you can presume that these visitors are representing the target group.
Lead Vocals has seen a small but growing number of visitors, who are coming by to read our articles and new contents on our website. It is good to know that on average a visit lasts for about 4 minutes, and that almost a quarter of our visitors return. We were also surprised to find a balanced geographic distribution of our audience, who by three equal parts mainly reside in Canada, the US, and Europe.
Now this is completely experimental, but if you can dig any deeper into the data, you'll find out that twice as much men than women visit our contents currently, and that by average those people are about 37 years of age. However, these numbers should be taken with great caution keeping in mind that the calculations are possible only for a smaller subset of all sessions.
It is to mention that in the second quarter of 2016 we have mainly connected with the academic vocal teaching world, having to offer our articles while the project's contents slowly expand. Marketing efforts to other user groups will only start once the article base at Lead Vocals is close to complete.
More Information and Contact
We hope that this was as interesting for some of you as it was for us. You may come over and have a look at the numbers in the advertising section of Lead Vocals at
If Lead Vocals is up your isle and you think that your product or service would make a great fit, then please don't hesitate to reach out.
Andy Strohkirch,
Shores Canada Ltd.
